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Conversion Techniques for Copywriters, by Karon Thackston
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#1 Amazon Bestseller Gives You Vital Copywriting Techniques That Boost Conversions
What - exactly - are conversions? Most people automatically assume it equates to sales.� Not always true.� As you write copy, it's important that you fully understand the different types of conversions and how to cause each to happen.
From learning about various types of conversions to uncovering specific techniques for improving conversions on your site, this short ebook lays a great foundation. In it you'll uncover secrets for...
* Understanding the difference between a micro- and macro-conversion and how it can boost performance.
* Combating resistance factors that hinder conversion rates and sales.
* Getting higher conversion rates from your FAQ and Order pages.
* Using conversion rates to troubleshoot websites and increase results.
* Writing action-oriented copy that improves conversions.
* And more
The reviews speak for themselves. Be sure to read them below.
With a real-world, before and after case study, you'll discover vital techniques professional copywriters use to boost performance time after time.
Purchase this Kindle book now and start boosting conversions immediately!
- Sales Rank: #534463 in eBooks
- Published on: 2012-08-26
- Released on: 2012-08-26
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
What Copywriters (And The Rest of Us) Need to Know about Conversion Techniques.
By Kathy H. Porter
Start with the end in mind and write for your reader are two key phrases that came to mind as I read Conversion Techniques for Copywriters, by Karen Thackston. The former has to do with knowing exactly what you want site visitors to do before you write any content. And, "write for your reader" - Thackston calls this "action style copy" is writing that "guides" readers every step of the way from the moment they come to your online platform until they leave.
Thackston's writing style is conversational and clear. She deftly walks her readers through all of the hidden factors that affect online conversions, starting with making sure that HER readers understand the different types of conversation. There's an invaluable case study that she takes apart almost word for word so and there's a bonus interview with a guy named Brian Massey who just happens to be a conversion expert too. So, as a reader, you get two great experts for the price of one!
I'd recommend this book to everyone who has an online presence,not just copywriters.
0 of 0 people found the following review helpful.
Helpful information
By Robert A. Nelson
Karen Thackston is a well known and well liked online writer, marketer, etc. So was pleased to learn that she had a book on this subject.
0 of 0 people found the following review helpful.
Just like all the other materials sold by Karon
By Catherine Spencer
Just like all the other materials sold by Karon, this ebook is short, snappy, easy to understand and useful. Thanks!
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