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Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising, by Benjamin Hart
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This is the most complete guide ever written for non-specialists on direct mail fundraising.Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are:* make sure that you are writing to the right people, that is, that you have secured the right mailing list* your letters should come across as a personal communication from one person to another* write about what your reader is interested in, not what you, the writer, are interested in. Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often.
- Sales Rank: #1674148 in Books
- Brand: Brand: Jameson Books, Inc.
- Published on: 2010-01-01
- Original language: English
- Number of items: 1
- Dimensions: .89" h x 5.34" w x 8.28" l, .95 pounds
- Binding: Paperback
- 240 pages
- Used Book in Good Condition
About the Author
Ben Hart is the author of four books of history and political commentary, and also is one of the most successful direct mail fund raisers in America. A graduate of Dartmouth College, he is president of a direct marketing agency and also an active consultant to numerous non-profit organizations.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Has all the vital info you need
By Audiophile
Great place to start, if you're starting out. This book dissects the parts of a successful direct mail appeal and acquaints readers with the world of mail appeals. Very good book to start. My copywriting improved dramatically with it.
0 of 0 people found the following review helpful.
Newbie Material
By Amazon Customer
Ben Hart is a pro - but a lot of his stuff is familiar. Good for a newbie who hasn't had much experience.
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