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Successful Business Intelligence, Second Edition: Unlock the Value of BI & Big Data (Database & ERP - OMG), by Cindi Howson
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Revised to cover new advances in business intelligence―big data, cloud, mobile, and more―this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI.
“Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble’ chapter was brilliant!” ―Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson
“If you want to be an analytical competitor, you’ve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It’s required reading for quantitatively oriented strategists and the technologists who support them.” ―Thomas H. Davenport, President’s Distinguished Professor, Babson College and co-author, Competing on Analytics
“Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.” ―Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable
“Cindi’s book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi’s deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in – or considering – BI.” ―Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research
Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:
- Garner executive support to foster an analytic culture
- Align the BI strategy with business goals
- Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload
- Continuously improve the quality, breadth, and timeliness of data
- Find the relevance of BI for everyone in the company
- Use agile development processes to deliver BI capabilities and improvements at the pace of business change
- Select the right BI tools to meet user and business needs
- Measure success in multiple ways
- Embrace innovation, promote successes and applications, and invest in training
- Monitor your evolution and maturity across various factors for impact
Exclusive industry survey data and real-world case studies from Medtronic, Macy’s, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action.
From Moneyball to Nate Silver, BI and big data have permeated our cultural, political, and economic landscape. This timely, up-to-date guide reveals how to plan and deploy an agile, state-of-the-art BI solution that links insight to action and delivers a sustained competitive advantage.
- Sales Rank: #356227 in Books
- Brand: Brand: McGraw-Hill Osborne Media
- Published on: 2013-11-05
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.00" w x 8.80" l, 1.35 pounds
- Binding: Hardcover
- 336 pages
- Used Book in Good Condition
About the Author
Cindi Howson is the founder of BIScorecard, a website for in-depth BI product reviews, and has 20 years of BI and management reporting experience. She writes and blogs for Information Week, and is an instructor for The Data Warehousing Institute (TDWI). Howson was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has an MBA from Rice University. Howson is the author of SAP Business Objects BI 4.0: The Complete Reference.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Something for those in BI or interested in BI to check out
By T. Powlas
The key difference between the Kindle and hard cover version is the Kindle version's images are in color.
This is a newer edition from her 2007 book Successful Business Intelligence: Secrets to Making BI a Killer App
Back in 2007 agile BI was a hot topic, along with master data management and operational business intelligence. In this newer version cloud, big data, mobile BI are the newer topics while agile continues to be a hot topic. Cindi has updated the survey results in this book as well. Other topics covered include open-source BI and databases, something I had not considered. She has updated the agile portion of the book to include scrum methods and sprints and how they work.
What is especially interesting is all the customer case stories, crossing industries and BI vendors. They include Netflix, Medtronic, FlightStats, the Dow Chemical Company, Macy's and more. Each company is trying to solve a different problem with Business Intelligence. Medtronic is an SAP customer, while Macy's is using a combination of SAP BusinessObjects and Tableau.
She goes into depth discussing the business-IT partnership of BI, and the personality types associated with each. It was interesting to me to see the Meyers-Briggs personality test covered, as introverts are generally with IT while those in the business are extraverts.
What is in it for you as a customer or partner reading this book? To me it would be to benchmark your company/customer to the survey results/companies in the book. It is good to take a step back and look at the industry outlook and see what other vendors are doing with BI, Big Data, Cloud and more. How do you measure success in business intelligence? See how other companies do it in this book and see how others responded to her survey.
You can also learn about the "LOFT" effect - "Luck, Opportunity,Frustration, Threat" along with the resulting case studies at each Company. See how companies are using social media in their businesses along with the "Big Data".
2 of 3 people found the following review helpful.
You Will be Successful After you Read this Book
By ChiFly
Cindi is a master in helping the reader and implementer understand where to find and recognize value in deploying Business Intelligence. She is not theoretical, but a pragmatist who cites example after example and has hands-on experience. So many authors talk about the subject and quote others, but Cindi's knowledge is experiential and based on exposure to products and use cases. She steps you through the choices and helps you understand how to measure value. She speaks to both the business users and the technocrats with a language and examples that we all can understand. A refreshing read and not a re-hash of older tomes on a similar topic.
0 of 0 people found the following review helpful.
Five Stars
By ThusiHettigama
The best book I read from BI perspective.
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